Chasing the Bull / by Alex Schreer

As a designer / creative we are taught from the very beginning to be multi faceted in our skill set. The industrial designer in a way has to be a jack of all trades, because when you look at problems holistically you can arrive at a better solution. Its our diversity in skill sets that makes us so valuable to the creative process, which is why I try my best to do more then just design products and graphics. Experiences gained from trying new things are always welcome in the design field.

There is no questioning I have a passion behind the shutter of a camera. After all it’s something I’ve been partaking in since middle school when my father first handed me a 35mm Minolta camera, one that I still have and use to this day. As much as I dislike it, my photography and video skill set have been getting me more recognition lately, but I use it as an avenue for selling my design skill to future clients. Getting your foot in the door is half the battle, and being able to convey your design through good photography is a winning proposition. 

Photo by: Alex Schreer

Photo by: Alex Schreer

This past month I was contacted by a friend and fellow photographer with an offer to participate in a unique video shoot, creating a promotional piece for group of clients. I was given a meeting time and place and promptly put it in my calendar. During the meeting it became rather apparent what we would be doing, a video piece for the release of the #21 Liberty Walk Performance Lamborghini Murcielago. The only LB Lamborghini in the United States and a one off collection of Liberty Walks favorite Lamborghini components assembled into one last kit. To say I was happy to be onboard is an understatement. 

Photo by: John Hebrank

Photo by: John Hebrank

With the car being under construction at Elite Automotive Finishes in Mesa, AZ, we had a few weeks to plan, coordinate, and assemble a shoot. Questions first arose to if we wanted to create a storyline or just assemble a 3 min long video of straight automotive pornography. It was up in the air, until I remember an iconic piece of automotive film. C'était un Rendez-vous ("It was a date") made in 1976 by Claude Lelouch, shows a high speed drive through Paris ending atop a hill where the driver meets his lover. Known the world round by automotive enthusiasts we thought this to be a good starting point for an underlying story in our video, the “Chase” was now on.

C'était un Rendez-vous for reference

Drafting up shot list, we began assembling a list of items we would need to make it a reality. We wanted to shoot under the cover off darkness in a deserted city. We needed a camera that could handle low light situations and come out with usable high quality footage. We enlisted the help of the Sony A7s, after having watched nearly a hundred reviews and growing particularly fond of Philip Blooms hour long review of the camera system. We were blown away by the shear ISO capability the camera had, and its knack for shooting in almost no light. Paired with my recently acquired servo controlled gimbal we would be able to shoot from the back of a chase truck live through the streets of Downtown Phoenix. 

The equipment rented, shot sketches drawn up, cameras charged and hero car complete, we set out on the first night of what would be a three-night production. Shooting from around 11pm to sunrise for three consecutive nights wasn’t going to be easy, and the cooler full of Redbull didn’t hide it. 

11 PM Arrives...

Photo by: Alex Schreer

Photo by: Alex Schreer

Photo by: Alex Schreer

Photo by: Alex Schreer

The first night presented its own challenges and lessons. None of us having truly done this big of a production before, there were plenty of mistakes made as we wore our greenhorn knowledge on our sleeves. 

Stay Tuned for Part 2 and a sneak peak at the final video!

Special Thanks to the crew who made it all possible, go follow them on Instagram for more awesome builds. 

Street Standard Performance Parts Supplier: @streetstandard

Matt Haugen: @haugenracing

Corey Hosford: @coreyhosford

John Hebrank: @jpshotspro

Elite Automotive Finishes: @eafinishes