Avocado Pornography..... Because LA / by Alex Schreer

DESIRED

Located in the heart of Los Angeles’ arts district, 72U’s pop-up art exhibit “Desired,” examined the elevation of common goods into status symbols by focusing on America’s favorite fruit, the avocado. Desired, and its accompanying concept store, “Cado,” took participants through an immersive experience to think on how our society can turn anything and everything —people, animals, fruit — into a celebrity. The exhibit featured a 10-foot, oversized avocado as a symbolic statement on the fruit’s abnormal growth in popularity, a diverse collection of avocados from different Los Angeles neighborhoods, and avocado erotica that takes a literal interpretation of food porn.